“AUKTYON” is an iconic russian band. 
The musicians have recorded their first album in five years titled “On the sun” 
To surprise their old fans and to attract new listeners 
We created an album that can only be seen and heard in the sun 
For the release we developed and hooked up an exclusive app 
That plays the album only if your smartphone is in direct sunlight 
To play the music, your phone must be facing the sun 


And we designed the new cd using a special photochromic pigment. 
The cover of the album can also only be seen in the sun 
The cd has been designed using a special photochromic pigment. 
It is visible in the sun and it disappears in the shade
To download app:




Credits:
Creative director: Andrey Danskov 
Art director: Alexey Butakov
Idea: Anna Geraskina, Andrey Danskov, Alexey Butakov
Digital production: Jenya Melnikova

Awards: 
Cannes Lions 2017: 
ENTERTAINMENT FOR MUSIC / BRONZE

Red Dot 2017 Winner
Best Of The Best Design Packaging 
 
Clio Music Award 2017: 
Silver Design Packaging Music Marketing 
Silver Innovation Music Marketing 

White Square 2017: 
INNOVATIONS / Silver    
NON-STANDARD LABELPACKAGING / Silver 
MOBILE APP / Gold

RED APPLE 2016 (Silver, Silver, Bronze)

Silver Mercury 2017  (Gold, Silver, Silver, Bronze)



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